Don't push a pushy shopper
As people spend more time on social properties like Facebook, MySpace and Twitter, it becomes all the more essential to understand social shoppers.
PayParade is rooted in extensive research on social shoppers from the leading social networks. Knowing their likes and dislikes, PayParade offers unparalleled insight into how you can connect with a generation that has drastically different beliefs and attitudes. How, for example, can you overcome their high resistance to push marketing? How can you capitalize on the fact that 8 out of 10 active Facebook users believe everything they think and do is worth sharing?*
To thrive on the Social Web, your brand must empower shoppers to socialize and share around products and experiences that are relevant to their lives. That could include shopping alongside coworkers, seeing what classmates are buying, or sharing their favorite finds. PayParade's analytic data tracks the affect of these relationships on your site, helping you establish social experiences that are most profitable for you and valuable for your customers. PayParade is your roadmap to leverage the power of social. Contact PayParade now to make your brand social.
*PayParade market research, July 2008.
To thrive on the Social Web, your brand must empower shoppers to socialize and share around products and experiences that are relevant to their lives. That could include shopping alongside coworkers, seeing what classmates are buying, or sharing their favorite finds. PayParade's analytic data tracks the affect of these relationships on your site, helping you establish social experiences that are most profitable for you and valuable for your customers. PayParade is your roadmap to leverage the power of social. Contact PayParade now to make your brand social.
*PayParade market research, July 2008.